Aiden's mother Lorraine led the creation of a deeply personal logo for the memorial fund by pulling together insightful ideas to capture Aiden's essence.
Central to the design was Aiden's fingerprint, symbolising his enduring legacy. To protect his fingerprint, I placed it within a heart which represents the vital screening services the charity CRY provides. This was reinforced with the strong gold heartbeat which reflects the importance of having your heart checked to highlight any issues that need further exploration.
The arrangement of five stars curved around the heart symbolises Aiden's close family and girlfriend, further personalising the logo and encapsulating the unity and love they share.
Complementing the deep blue, the choice of a modern, bold font ensures clear readability, while subtle variations in weight allow Aiden’s name to stand out.