Judi Williams has successfully run her interior design business for many years.
Recently, she made the decision to close her store to focus on working directly with clients, creating luxurious, stunning interiors from her new space.
For her rebrand, we chose a minimalist, typography-driven logo that reflects her aesthetic—clean, professional, and luxurious . I wanted to introduce a contrast in the typography, which mirrors Judi's ability to balance both traditional and modern elements in her design work.
From the beginning, Brother 1816 stood out to me. Its elegant letterforms not only hold their own individually but also pair beautifully with more fluid, handwritten, or calligraphic typefaces.
To complement this, I selected NT Seawave, a refined serif typeface that brings its own charm. The tall, fine capital letters offer a distinctive shape, while the lowercase characters are perfectly rounded yet uniquely styled.
The delicate contrast between NT Seawave’s graceful form and the bold strength of Brother 1816 creates a harmonious balance, reflecting the high-end, bespoke nature of Judi’s designs.